Tradewinds Tea

BEFORE: The Tradewinds Tea brand was already on a trajectory to being the iced tea from paradise. 

DURING: My art director and I explored a tone and visual style to plant a proverbial umbrella in our own little slice of the beach. 

AFTER: 50% increase in website engagement. 4,400 re-pins (on a single pin). 1 free trip to a Jimmy Buffett concert in Frisco, TX.



Website Redesign

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