BEFORE: The Tradewinds Tea brand was already on a trajectory to being the iced tea from paradise.
DURING: My art director and I explored a tone and visual style to plant a proverbial umbrella in our own little slice of the beach.
AFTER: 50% increase in website engagement. 4,400 re-pins (on a single pin). 1 free trip to a Jimmy Buffett concert in Frisco, TX.