The Nitsche Group

Digital Video Campaign - "My Lease on Life"

BEFORE: As a local insurance brokerage, The Nitsche Group has a long history of success with commercial clients. They wanted a campaign to reach a younger audience and promote their renter's insurance business. 

DURING: The Nitsche Group builds renter's insurance plans over the phone, not through online forms. So we wanted to tell the stories of real Texans as only an insurance agent over the phone could know them — to know their lease on life. 

I concepted the campaign with my art director, conducted interviews, helped put together video edits, and wrote the campaign landing page (coming soon). 

Rebranding & Website Redesign

BEFORE: Formerly known as The Insurance Network of Texas, The Nitsche Group wanted a new identity and website around their new name, which was taken from the Nitsche family name. 

DURING: I developed the new brand voice over the course of writing a responsive, editorial-style website. Our key insight was that The Nitsche Group is a family business that's there when you need them most. 

AFTER: The new website exhibits a 49% better bounce rate than the industry average. 

Site is live at