Airport visitors get a private listening experience and information about local musical artists from a sound cone projecting streaming music down to a branded Soundcloud chair.
RECORD SHOP GUERRILLA INSERTS
Record store shoppers discover Soundcloud “records” in the racks alongside vinyl records from other artists. These records link to exclusive recordings when photographed with an augmented reality tool in the Soundcloud mobile application.
AUDIBLE PRINT ADVERTISEMENT
WIRED readers can listen to a relevant podcast directly in an issue of the magazine. An ultra-thin speaker, battery, and button are integrated into the page and broadcast a stored recording when pressed.
Student work for the Texas Creative Sequence at the University of Texas at Austin. 2014 Bronze ADDY Winner, Austin Advertising Federation.